Here’s Why SEO Content Writers are a Good Investment for Your Business

Here’s Why SEO Content Writers are a Good Investment for Your Business

According to the latest market research, 61 percent of businesses believe that investing in SEO is the best way to grow their business.

While there are multiple ways to boost your SEO, one of the most important methods of getting your business on the top SERPs (search engine results pages) is with outstanding SEO content.

However, the problem is that Google and major search engines have cracked down on poor quality content. Unfortunately for some, the days of packing your website content with keywords and phrases and random links to a bunch of sites are over.

Nowadays, SEO content writing is a professionalized industry. If you want to continue to improve your SEO rankings, you may find that the best route is to pay for it by hiring SEO content writers. Keep reading to find out why SEO content writers are a good investment for your business.

1. You Can Save Time

It’s easy to spend hours and hours on SEO content marketing for your business. If you’re an entrepreneur, there are many other aspects of your business to focus on – outsource your SEO and save yourself hours.

According to market research, the majority of marketers spend around 6 hours every week working on social media alone. But many marketers spend many more hours than this boosting the business’ social media presence.

By hiring professional SEO content writers to do the work for you, you can free up yourself and the rest of your team to concentrate on vital aspects of your business which can’t be easily outsourced.

After all, there are always so many pressures and demands on your business. Just consider all of the time you would have to return to those many projects you started but didn’t finish. Or, how you now have the time and resources to expand your business into new areas.

2. Another Pair of Eyes

It’s amazing what another pair of eyes can do to give you a new way of seeing your business.

When you’re on the inside of everything that goes on your business, it can sometimes be difficult to communicate to others about your products and services. After all, it’s never easy to blow your own trumpet.

But with SEO-trained copywriters, you’ll get well-crafted and comprehensive content for your web pages that sum up your business better than even you could.

You’ll also have someone to help you change your old content, perhaps by tightening it up and improving the quality. Someone with new ideas can keep your website fresh for visitors and keep them coming back.

3. Keep Up With the Latest Trends

SEO and online marketing are constantly in flux. If you’re not an SEO strategist, this can appear daunting – especially with all those pesky acronyms to confuse you.

It’s impossible for small businesses to keep abreast of the latest trends in the industry. How can you possibly know about every algorithm update?

But with SEO content marketing professionals, it’s their job to know what’s happening in the industry.

This allows them to keep your online marketing strategy ahead of the competition with the most recent SEO techniques and online tools.

Better yet, they can keep you updated and fill you in on both the latest trends and the new names for old trends.

4. No Spelling Mistakes or Grammar Errors

Have you ever walked past a bar called something like Joes Bar (instead of Joe’s Bar)?

While it might seem funny, these kinds of mistakes and errors are no laughing matter for the business involved. This can do some serious damage to a business’ brand.

Even if such small mistakes don’t irritate you, be sure that they do turn away customer and damage credibility.

However, by hiring SEO content writers, you can be confident that everything written is expertly checked for spelling and grammar. This saves you from any embarrassment because you have a basic misspelling.

5. Inject a Creative Spark

The most effective businesses at content marketing are those that blog more than 16 times every month.

With this in mind, it’s extremely difficult for businesses to constantly come up with fresh and engaging content for readers. If you keep providing your readers with stale and dull content similar to last month, they’ll go elsewhere.

However, that’s exactly what blog content creation professionals are great at.

There are plenty of tricks of the trade that help content creators think up new ways to interest your customers, or offer interesting and insightful ideas for your readers.

Whether it’s checking out what your competitors are writing about, or following on social media accounts in your industry, you can be confident of an endless stream of great content.

6. Identify SEO Issues

The fast pace of change in the SEO industry makes it almost impossible for the average person to keep up. There are so many different aspects of SEO to consider that SEO content writers have to have their fingers in many pies.

By hiring content writers, you can be sure that any SEO pitfalls or loopholes are quickly filled. That way you stay ahead of your competition. In SEO terms, you stay top of the pile on Google’s result pages.

Many people mistakenly assume that content writers just produce interesting and engaging blog posts. But there’s much more to it than that.

SEO involves everything from research into keywords and phrases to following the latest changes in SEO trends to boosting your social media presence.

It’s only by combining the many skills involved in content marketing that you can ensure you really benefit from SEO.

7. Versatile Formats

An SEO-optimized quality traditional blog post is certainly an effective way to boost your website.

However, there are many different types of webpage content that SEO professionals can help you with.

It’s important to make sure you expand across different types of content to boost SEO, widen your online audience and maintain the interest of your current audience.

Plus, different content formats could be trending in your industry. Or maybe a certain kind of format appeals to your specific target group. For instance, if you’re mostly targeting young people, it’s probably best to go with video content.

Many businesses quickly settle on particular kind of format. After this, they often refuse to adapt to different models.

But with the guidance of SEO content writers, you can provide your customers with everything from infographics to video content to keep them engaged.

8. Someone to Consult About SEO

Do you have questions about SEO, online marketing, and content creation?

Maybe it’s something as small as which words to capitalize in your header? Or perhaps it’s about which social media network to concentrate your efforts?

Whatever it is, with content writers on your team, you’ll always have someone to consult if you have any questions you have.

The top content writers are always engaged in the latest trends in the industry. They have the experience and understanding of what it takes to succeed in online marketing. Because of this, even if they don’t know the answer, they always know how to find out.

You can make use of this endless source of information and knowledge that can help your business grow.

9. Build Your Brand Online

Web content writing services are merely about driving traffic to your company website. It can also help you to stand out from your competition.

Content writing involves finding your brand’s voice. You don’t want to sound the same as your competitors.

Many customers want to develop a relationship with a brand. They don’t simply want to purchase a product and service as a one-time thing. By offering content that actually connects with your target audience, content writers can help you to achieve this.

If you want to have unique and fresh content that makes you a recognized brand within your niche, content writing services can play a huge role in making this happen.

10. Make Things Simple

The world of online marketing is one of the most competitive fields.

Even though it’s possible to grow your business from nothing into a major online presence in relatively little time. The same goes for falling behind your competitors in just a matter of days with an online blunder.

The difference between success and failure is making sure your webpage content is the best it can be. You can only ensure that you’re providing your target group with great content by hiring the experts.

With an effective SEO strategy in the bag, everything much more simple. Now you can concentrate on growing your business in different ways.

Hire SEO Content Writers

Creating relevant and fresh content is extremely challenging for many businesses.

That’s why you should hire SEO content writers. They can help you make sure you produce outstanding and unique content that drives customers to your website.

By ensuring you continue to rise up Google’s result pages, you can grow your business into the future.

To find out more about our SEO services, get in touch with us today.

The Differences Between On-Page and Off-Page SEO

The Differences Between On-Page and Off-Page SEO

Search Engine Optimization, or SEO, makes all the difference to the success of your website. But you already know that. What you don’t know, is the difference between on-page and off-page SEO.

Check out our blog for the essential reasons to use SEO for small business. This article provides the information you need to understand the difference between on-site and off-site SEO.

On-Page and Off-Page SEO

On-page refers to post and site pages. Also called on-site SEO, on-page SEO constitutes everything on your website. In other words, everything accessible from your websites admin dashboard and web hosting cPanel.

On-Page SEO / On-Site SEO

On-page SEO is the process of optimizing everything on your website for search engine ranking. Naturally, it makes up the bulk of your SEO practice. However, it is not, necessarily, the most crucial.

Off-Page SEO / Off-Site SEO

Off-page refers to the optimization of how your website is regarded by the internet, at large. It constitutes everything that is outside of your website. Off-page SEO has fewer areas of implementation than on-page SEO, but, they are the most important.

Off-page SEO includes backlinking and domain-authority. Backlinks constitute the vast majority of off-page SEO. Domain-authority constitutes a small percentage of your off-site optimization. Backlinking occurs when another site on the web links to yours.

In order to generate organic search engine traffic, you must implement, both, one-page and off-page SEO.

Features of On-Page SEO

On-page SEO is essential for off-site SEO to be useful. If your site is not fully optimized, off-page SEO cannot be of optimal benefit. So, the first step is to implement on-page SEO.

The essential features of on-page SEO, are…

Keywords & Content

On-page SEO best practice begins and ends with keyword optimization. Keywords are the guidepost by which Google can recommend the content of your website.

Page and Post Keywords

The structure and placement of your keywords are essential to a successful on-page SEO strategy.

Check out this Keyword Extraction Tool, to find out what keywords are used by your websites competition. Just enter the URL of a competitors website for a one-word, two-word, and three-word keyword breakdown for every page and post.

Google Keyword Planner Tool is a free alternative for professional keyword research and strategizing.

Blog Post Content

Blog post content has unique requirements to properly optimize for search engines. The Yoast SEO website provides a free real-time content analysis tool, to test the SEO proficiency in a post. Just copy and paste your content into the proper fields, and follow the post-optimization instructions.

Your on-page keywords are the foundation of your websites overall SEO. So, choose wisely.


The Google algorithm takes into account the size of text on your page when calculating your SEO score. The larger the text, the smaller the heading number – and the more important it is to Google. Heading one (H1) is the most important, under your page title.

In your blog post content, headings serve as an outline to your text. Google wants your headings to be incorporative of keywords. It also looks to see that your paragraph content is descriptive of its heading and keywords.

Note: Headings must always progress consecutively (H1, H2, H3, etc.). Headings can also be repeated consecutively (H1, H2, H2, H3, etc.). But, headings can make skips in regress (H5, H4, H2, H2, H3, etc.). Headings are progressively detail oriented. H1 is broad, H2 breaks down H1, H3 offers details of H2 – and so on.

Google uses the structure of your site and posts headings to make sense of the content, within.

Title Tags

Each page of your website has a title. Use your chosen keywords, strategically, in creating page titles.

The title tag of your site pages should relate to the headings contained within. But, be careful of overpacking your site with keywords. If your content is too keyword-dense, Google lowers your SEO score.

Image Alt Text

On-page SEO practice includes adding image alt text. Page reader software uses alt text to describe images to blind users. It is also used by search engines when crawling images to display in search results.

Create image alt text which is accurately depictive and incorporates keywords.

URL Structure

On-page URL optimization is tricky. On one hand, Google likes it when your URLs contain keywords. On the other hand, changing your URLs can hurt off-page SEO, as discussed later.

Format your URL structure to progress by priority of content. Use the Bulk Moz Domain Authority DA Checker to be sure Google likes your URL structure.

Speed Metrics

On-page SEO is affected by your contents bounce rate. Bounce rate is a metric in regard to the rate of users that leave your website before interacting with on-page content. The largest contributor to your bounce rate is loading speed.

Optimize your sites loading speed in order to decrease the bounce rate and improve your on-page SEO.

Internal Links

An internal link is one that directs users to another page or post on your website. These links are internally directed, as to enable more site engagement by visitors.

From pages and posts on your site, an internal link will guide users to additional complimentary content.

Internal links are part of on-page SEO, whereas, external links regard off-page SEO. Google likes to see, both, internal and external links on every page and post.

For example, this article features two internal links in the first few paragraphs. Since there isn’t enough room in any post to fit all the contextual information on a subject, link to internal content that expands on the topic.

Features of Off-Page SEO

Off-page SEO is that which effects your website from external sources. Off-page or off-site SEO takes into account two main features: Backlinking and Domain Authority.

The following are the main features of off-page SEO:


A backlink is an external link, which connects other website users to content on your website. Backlinking constitutes the largest single contributor to your overall SEO score.

In other words: if your on-page SEO is dismally non-existent, but there are more external sources linking to your content than any other on the internet, it will still rank highly in Google search results.

Backlinks are separated into three categories:

Guest Posts & External Linking

An external link is any guest contributor or admin blog post that directly links to your site content. Affiliate partnerships are engaged in, for the purpose of providing external backlinks to both parties content.

Guest posting requires an author to become accepted as a contributing member by the destination website.

The quality of your backlinks contributes to your SEO score. Find out the quality of your site’s backlinks, with this Backlinks Checker Tool.

Social Media Linking

Social media is the main vehicle for backlinking. By getting your content shared on social media, your websites SEO score increases and ranks better on Google searches.

Create accounts for your website on Facebook, Twitter, Instagram, LinkedIn, Google+, and YouTube. The more on-page optimized content that you post, the more relevant Google thinks it is.

Add social icons and sign-in options to your website pages and posts.

Directory Links

Online directories are a great tool for off-page SEO. Directories make your website accessible to specific databases to be found by users. They also directly affect how relevant Google sees your Local and Global SEO.

Once your websites basic on-page and off-page SEO is taken care of, the next step is to learn about the difference of Local SEO vs. Global SEO. The Local SEO Checklist will take you to the next step.

The main internet directories, on which to list your website, are…

  • Google Maps
  • Facebook
  • Yelp
  • Google My Business
  • Linkedin
  • Bing Local
  • Whitepages
  • Yahoo Local
  • Superpages
  • Angie’s List
  • Yellowbot
  • CitySearch
  • Better Business Bureau

Domain Authority

The authority of your domain is affected by factors which are out of your control – for the most part. Your websites domain authority relates to how reputable Google, and other search engines, deem it to be.

The longer you own your domain, the higher your domain authority. The fewer the number of previously registered domain owners, the higher your domain authority.

When your domain names are altered, your domain authority is negatively affected. That is why it is so important to develop a strong keyword strategy at the outset of your website design process.

Create an XML sitemap and URL structure that visually reflects your keyword prioritization. And, never use dynamically generated URLs!

Overall Page Optimization

On-page and off-page SEO optimization are the first steps to a professional and successful web presence. For a deeper understanding, as to the importance and foundation of Search Engine Optimization, read through our guide at Bourbon Interactive. To learn about the next step of SEO for your website, visit the Bourbon Interactive Blog page.

Why Are Reviews Important? The Benefit of Online Ratings for Your SEO

Why Are Reviews Important? The Benefit of Online Ratings for Your SEO

Over 90% of consumers consult an online review before visiting a business. This statistic alone proves the great value that customer reviews offer businesses of all shapes and sizes.

However, many companies aren’t aware of the full extent of online reviews’ impact. Reviews can influence purchase decisions.

But they can also impact online reputation, other digital marketing campaigns, and the number of local customers you have. In particular, customer reviews can positively influence your Search Engine Optimization (SEO) efforts.

If you’re wondering, “Why are reviews important?” we have answers. Read on for insight into how online ratings can affect your Google ranking.

The Power of Online Reviews

There are scores of online review platforms available to businesses. Citations on Yelp, TripAdvisor, and Google itself automatically enable customers to review their experiences with your product or service.

A lot of consumers can quickly peruse business ratings on these sites–or even apps on their phones–when contemplating a purchase decision. If you have a lot of review portal citations, your business is apt to surface in such scenarios.

In many cases, review platforms rank businesses according to the total number of stars. Many will enable consumers to search for businesses that have a minimum number of stars.

So, why are reviews important?

They give consumers a highly efficient and quick overview of what your services are like. It’s possible to catch a glimpse of a business simply by checking a few search boxes and skimming some results.

Given the fact that most consumers have an eight-second attention span, this “skim” can make or break the daily leads and conversions you get.

What’s more, consumers don’t even have to navigate to a website or pick up the phone to find this information. Many even value online reviews as they would a personal recommendation from a family member or friend.

As such, even a single negative review can dissuade a potential customer from making a purchase or giving your company a call. Multiple positive reviews, however, can bolster your online reputation and influence lead generation.

Luckily, if you are struggling with the aftertaste of a negative review, we can help. A bad review isn’t likely to tank your company.

But it can influence your Google search ranking and SEO performance. Let’s take a look at what customer reviews can do to your optimization efforts.

What This Means for SEO

Search Engine Optimization (SEO) is a digital marketing tool that any business can use. SEO is key to boosting your visibility on multiple digital platforms.

If implemented properly, it can mean a higher Google ranking for the majority of your content. Content with high Google rankings is more likely to earn a click from users searching for specific keywords.

SEO is essential for businesses eager to take advantage of Google’s popularity. In fact, Google processes 40,000 search queries a second!

So what do online reviews have to do with SEO? Everything. Here is how an online rating can benefit your SEO campaign.

1. Online Reviews Factor into Google’s Ranking

Online reviews factor directly into Google’s ranking process. Google definitely pays attention to a lot of different factors when assigning rankings to content for certain keywords.

For example, domain authority is a fairly big influence on Google ranking.

DA refers to the integrity of your content’s link-building structure. Essentially, sites with higher domain authority have a host of backlinks that suggest its credibility in the context of the internet as a whole.

Besides domain authority, Google also looks at click-through rates, social media activity, content, and SEO efforts themselves. But it gives online ratings a hefty lookover.

The logic here is simple.

The more citations you have on review platforms, the greater your intention appears to engage with your customers. The more reviews you have–especially positive ones–the more trustworthy and credible you appear in Google’s eyes.

In this sense, Google is almost acting like a consumer, valuing your business given what other people have to say about it.

The more robust your customer reviews, and the more positive ones there are, the higher your Google ranking. It’s that simple.

2. Leverage Your Local SEO Campaign

Local optimization involves optimizing your online content with local searches in mind. What is a local search? It is a location-based keyword a user is likely to type into Google in order to find your brick-and-mortar business.

For example: “farmer supply store in Spokane” or “hair salon near the Empire State Building.”

A solid local SEO campaign is essential for businesses that depend on local customers.

When paired with citations on review platforms like Yelp and Angie’s List, it can dramatically influence the total number of community members who walk through your doors.

When a user performs a local search, however, she is likely to peruse listings much like she peruses global searches. Google will prioritize local listings based off of authority, placing the most relevant matches towards the top of its results page.

The higher you are at the top of this list, the better. What’s more, Google will display results with average review numbers visible. In general, it will give preference to local listings that have the most relevant customer response.

You guessed it: online reviews (particularly via Google My Business) directly influence where your business appears in local searches. By leveraging your local SEO efforts, they can earn a higher local ranking and drive community-based audiences up.

3. Gather Customer Data

The best SEO campaigns are constantly evolving.

After all, Google is always switching up its algorithms. Consumers are also always changing their preferences about products and services.

As such, a keyword that is popular today may not be so trendy tomorrow.

One way to effectively manage an evolving SEO campaign is to keep tabs on its performance. Luckily, tools like Google Analytics make this relatively easy.

Analytics can give you insight into which keywords are proving most valuable for individual campaigns. You can understand where your organic traffic is coming from and what that traffic is doing once it lands on your site.

Online reviews can actually function in the same way. They open a window into your customers’ minds, giving you detailed feedback about their desires and needs.

This is particularly the case if customers leave comments in addition to their one to five-star rating. These comments can actually be incredibly fruitful, giving you insight into the keywords and phrases customers are using to reference your services.

For example, let’s say that you sell women’s clothing online. A customer may leave a review citing how much she loves your company’s “hooded sweatshirts.” Hooded sweatshirts, as we know, can also be described as simply “hoodies.”

If most of your customers are referencing “hooded sweatshirts,” this could be a great keyword for optimization (rather than “hoodie”). Now, you could feasibly hone your SEO strategy further with more tailored keywords in mind.

This is the kind of data that can directly inform SEO campaigns for the better.

4. Reviews Give Google More Content

Google needs content in order to rank pages for specific keywords. The more online content you have, the better.

More online content means more opportunities for optimization. This is why a lot of businesses find great value in keeping a blog on their websites. Blogs provide virtually unlimited content that can be optimized for key searches.

Customer reviews, believe it or not, unwittingly give businesses more online content. This is particularly the case if customers leave detailed comments to explain their reasoning for assigning a particular ranking.

Google will crawl this content to assess its value and, ultimately, your page’s ranking. It will prioritize content that is diverse, relevant, and largely positive.

This gives business owners yet another means of boosting their SEO efforts–without having to do much at all.

Marketers can also respond to individual consumer comments. In these responses, they can reference SEO keywords, which gives Google even more content to assess! The possibilities are limitless.

Why Are Reviews Important? Final Thoughts

Every business owner asks at some point in their company’s trajectory, “Why are reviews important?” This is especially the case if you presently enjoy a large customer base and don’t have a lot of negative online reviews.

However, customer reviews are essential to any effective SEO campaign. They can assist in local optimization by boosting your local rankings.

They also provide automatic, effortless content that Google can continue to peruse when assigning rankings. This can be central for businesses with limited digital content seeking greater visibility.

Lastly, customer reviews can give businesses valuable insight into the way their customers think and how they perform Google searches. Customer data in this sense can help make SEO efforts even more intentional (and likely to pay off).

Don’t miss out on the amazing benefits of online reviews. Get started on those citations today!

Bourbon Interactive is your solution when it comes to digital marketing and online reputation management. If you are eager to get started on your SEO marketing strategy or clean up those negative online reviews, we are here to help.

Start a conversation with us today to learn more!

How to Get Online Reviews For Your Business (And Deal With Negative Ones)

How to Get Online Reviews For Your Business (And Deal With Negative Ones)

We live in a culture that is dominated by online reviews. Every single social media platform out there offers a way to rank businesses.

Customers are able to post positive reviews of local businesses or publicly shame them, depending on their experiences. Online reviews have become the deciding factor on how we spend our money.

90% of customers say that they are influenced by online reviews before buying something. This means that your ability to get good reviews can make or break your business.

It doesn’t matter if you’re a seasoned vet in business owning or a small business hoping to increase your rankings. If you generate online reviews, you’ll increase your chances of success.

We’ll show you what you have to do to get online reviews and encourage customers to leave positive notes. And then we’ll help walk you through the process of handling the not so great ones too.

Be Available for Reviews

It goes without saying that if you want to get online reviews, you need a place for people to post them.

Yelp is quite possibly the most popular review sites out there. If you want Yelp reviews, set up a profile there.

If you want your business to show up in the search engine feature for sites like Yelp, you have to claim your business. This is true for most 3rd party sites.

In a lot of casts, you won’t need to have a profile to get these reviews. But you will still want to have one anyway because this allows you to respond to feedback.

Once you have a spot for people to leave you reviews, have a link for customers to use to take them there.

When you request a review, provide that link. This makes the customer’s job easier and makes it more likely that they’ll leave a review.

Ask For Reviews

The key to getting more reviews is actually pretty simple. Just ask for them.

This can be as simple as setting up an automated system that sends your customers an email after they make a purchase.

Hopefully, you already do this. Email marketing is a useful tool. But now, when you send them an email, include the link for your review site and ask for a review.

In most cases, it’s a good idea to wait 3 but no more than 5 days after your customer used your service. This gives them a chance to use your service and have an opinion about it.

If you want other people to trust your reviews, they need to come from an honest place. If you give your customer enough time to form an opinion, your reviews will reflect that.

Educate Your Customers

How is your customer base supposed to leave a review if they don’t know how?

It’s a good rule of thumb to have a printout available at your front desk. You could even create a blog post on your website on how to leave a Google review.

Personalize the Experience

When you send those follow-up emails, make them personal. It might take some time to create these emails, and goodness knows as a small business owner you have a lot on your plate, but it could mean the difference between brushing you off and actually providing you with the review you need.


Generally, it is against most review policies to solicit for reviews or set up review stations.

Local SEO VS Global SEO: What’s The Difference?

Local SEO VS Global SEO: What’s The Difference?

We all know that SEO optimization is vital for any website looking to gain traffic and leads.

You want people to visit your site and find what they’re looking for via your products and services.

But, the SEO strategy you create makes all the difference when gaining customers. A global strategy will attract customers from all over the world while a local one will attract local residents.

Which one do you choose? Well, that’s all up to you. But first, you must understand the complexities of local SEO vs global SEO.

When It Comes to SEO, Reviews Are Your Friend

Local SEO is all about introducing people in your region to your product or service.

You want to make the search process easier for them by optimizing your site to hit all the relevant keywords and search terms.

You also want to build trust with future clients by showing them that you know what you’re doing. One of the best ways to attract clients is by posting testimonials or reviews on your site.

People trust word of mouth more than anything else and reviews are a good indicator of your company’s credibility. When multiple people can vouch for you, it improves your reputation.

Lucky for you, Google has created a system that helps you gain reviews. Google My Business allows you to register your company with Google.

You create a Business page that has all pertinent information such as store hours, location, and website.

Google My Business

Your “My Business” page helps you gain traction with Google Maps. Google Maps uses a satellite to track the location of a business. Users can type the business’ name or address into the search bar to find its location.

The stronger your “My Business” page, the easier it is to search your business on Google.

Google also lets people post reviews about your business on your page. You can also interact with users by responding to their reviews.

Users can also rate your business using the star system and post pictures. This gives visitors an in-depth look into your business operation.

You can also make posts about your business that highlight things such as your latest offers and updates.

Google My Business is a completely free service, so it’s free to set up your page. The reviews will also help your page surge through the search rankings.

To encourage local SEO growth, you should encourage patrons to leave reviews on your business page.

Local SEO vs Global SEO: The Importance of Keywords

Keyword planning is an integral part of a solid content marketing strategy. One of the best ways to utilize keywords is by adding a blog to your website that focuses on keyword-rich content.

For the blog, you need to do some keyword planning and create a targeted keyword list. To create the list, research the search behaviors and characteristics of your customers.

What search terms are they more likely to use?

What type of content engages them and encourages them to buy your product or service?

It will also help to add targeted keywords to landing pages like the “Home” and “Contact Us” pages

Remember that content isn’t just about copy. It also refers to videos and images.

Targeted Keywords

Title tags help your on-page SEO. You should include keywords within the page’s URL title.

Image ALT text is also important. Google can’t “read” images so you need to include keywords in the image description.

Now with local SEO, keywords are much more distinct. Instead of optimizing for “car services” a business will be more specific.

They will add locations to the search terms. So “car services” becomes “car services in Queens”.

If you want to get even more targeted, you can list a certain section in Queens like Jamaica or Astoria.

The point is you want to include keywords that local customers respond to. People in Queens looking for a mechanic aren’t going to find search results from Iowa helpful.

Keywords and Global SEO

Global SEO is much broader. If your business caters to a larger market, you may decide that broader search terms will drive traffic from outside your region.

Global SEO is about generic keywords that reach a larger business. Certain niche industries like auto mechanics, may not need a large global presence.

However, other markets like clothing retailers can really benefit from global SEO.

It’s best to take a look at your business to determine the size and scope of your market.

At this present time, can your business handle international orders and requests?

Can you ship items to or service customers across the globe?

If not, then you need to focus on local SEO.

Local SEO vs Global SEO: The Competition

Opening your business up to international markets means you will have stiff competition.

The local arena is easier to navigate because you are already familiar with your competition.

The global market is tougher.

To get a full grasp of what you’re up against, study the market. See what the top companies in your industry are doing to appeal to the audience.

If your business is in a city that’s a big tourist destination, good reviews will also attract tourists to your location.

Now is the time to build out your social media pages. Contact some local social media influencers and ask them to write a review of your business.

Use your social media to interact with your customers by offering coupon codes and other incentives.

You should also utilize hashtags to make your brand searchable.

The Benefits of a Mobile Site

In the battle of local SEO vs global SEO, an easily navigable mobile site really sets you apart from the competition. Most people conduct searches from their mobile devices.

A company with a great mobile layout is likely to receive more hits and convert more leads into customers.

If a person lands on your website and can’t navigate it with their phone, they’re going to leave.

These visits contribute to your bounce rate and high bounce rates are a problem you must solve.

Plus Google gives you extra points for mobile site optimization and you can see your site soar through the search rankings because of it.

Whether you want to attract local or global customers, you need a comprehensive mobile site.

Get Started with Us!

At Bourbon Interactive, we can help you create a local SEO strategy that speaks to the core values of your brands and the needs of your customers.

Contact us to learn more.

7 Essential Reasons To Use SEO For Small Business

7 Essential Reasons To Use SEO For Small Business

7 Essential Reasons To Use SEO For Small Business

Does your website need search engine optimization? Yes it does. Here’s why SEO for small business is essential.

Keyword(s): SEO for small business

Do you remember the last time you turned to the Yellow Pages to find information about a local business? This iconic book was first introduced and put into circulation in 1883; however, today, if you were born after 1996, you may not even know what these are.

For those who remember these thick, heavy books being delivered once a year, the sad news is, as of January of 2019, printing is going to cease–for good.

Don’t despair! There’s an all-new, effective way to find businesses–online!

That’s right, SEO is something that is not only important for small businesses but absolutely vital to remain competitive in today’s cut-throat environment.

If you are still on the fence regarding whether or not local SEO for small business is necessary, learn about some of the most important reasons here.

1. SEO Works

This may sound simple, but its true.

While SEO may seem like some type of marketing buzzword used for separating business owners from their profits, this just isn’t the case.

When you implement sound, proven SEO strategies, it will help to raise your rankings and drive more traffic to your website.

While SEO efforts are constantly evolving, the core elements of good SEO are the same as they were 10 years ago.

This is great news for business owners who don’t have the budgets in place to hire an SEO specialist. They can still reap the benefits of SEO, just by making a few tweaks to their website.

2. SEO Delivers a High ROI

There’s no other online marketing effort that can deliver a return quite like SEO can. Many people don’t have success with SEO initially because they sign up with an inexperienced service provider or one that outsources the work overseas.

These low-quality efforts are only going to hurt your online presence, not help it. However, if you take the time to find an SEO company with a proven track record, this isn’t something you have to worry about.

When SEO is done correctly, it can deliver nonstop, organic traffic that would cost quite a bit if you used a paid search campaign.

3. More Consumers Research First, Then Buy

Another reason that SEO for small business is so vital is that up to 81 percent of consumers are researching a company or product before making a buying decision.

As a result, it isn’t enough just to have a functional website if you want to grow your business.

Unfortunately, if your website is buried in the search rankings, then consumers aren’t going to find it. A huge part of SEO is ensuring your website is full of relevant, useful content.

With quality SEO, it will not only help to improve the visibility of your business, but visitors will be much more likely to become customers.

4. SEO isn’t Going Anywhere

SEO is never going to disappear. As a result, you need to begin investing in SEO for small business now.

Even as things evolve and change, if you want to ensure your website is found, you have to have the best SEO practices in place.

In the past few years, the link building “spam” that was once common practice is now being penalized. Today, the main focus is on creating content and generating links from relevant and high-quality websites.

While what works is changing, the underlying concept of SEO is never going to go away. As a result, you need to invest in this now and get ahead of the competition.

5. Your Competition is Investing in SEO

You shouldn’t get too comfortable if your small business is lucky enough to achieve a decent ranking in search engines without investing in SEO.

With more businesses being formed and more websites being created, the competition is just getting tougher.

When it comes to SERPs (search engine results pages) there are just 10 spots available on the first page of popular search engines, such as Google, Yahoo, and Bing.

If you do a search for some of the keywords relevant to your small business, you will likely discover there are millions of other websites competing for these coveted 10 spots. Also, new websites are launched and old ones are improved every day.

You have to invest in SEO for small business today, to avoid getting topped by the competition.

6. A Good Search Ranking Builds Credibility

The majority of internet users completely skip the paid ads, focusing only on organic search results.

By investing in SEO for small business and achieving a high ranking, customers will be more likely to be “pre-sold” on your business and what you have to offer.

Also, when your website has achieved a top spot in search engines, it means it is full of relevant and useful content, which will only help to drive even more sales.

The combination of authoritative ranking and high-end content can really work wonders for your small business. Also, people are much more likely to become customers when your business is ranked well.

7. SEO is an Asset

You can easily climb to the top page of search engines by paying your way there. However, paid advertising isn’t an asset that will grow over time–SEO is.

Ads are the same as renting an apartment. Month after month you are paying rent, but in the end, you don’t have any equity. If you stop paying for the ads (i.e. renting your apartment) traffic stops (you are homeless).

When you invest in SEO, you’re creating an asset. It’s similar to purchasing a house that will increase in value over time. As you keep investing in SEO, you build your website, driving more customers.

Why You Can’t Afford to Ignore SEO for Small Business

As you can see, SEO is a vital component of any small business marketing strategy. If you are ready to invest in your own SEO strategy, read about our services.

You can also read our blog to learn more about SEO efforts that can be effective for your small business.