As the continued rise of mobile phones advances, Google is aiming to improve user’s mobile experience.
Publishers must understand the importance of not only having a mobile-responsive site but also restructuring their SEO tactics.
Essentially, when you search for something on Google’s search engine, its “spiders” crawl through both mobile and desktop indexes. They then find the most relevant, useful and trustworthy answers.
From that data, Google shows you a list of sites, ranking in order of popularity and authority. Starting in July 2017, though, Google changed how it ranks their most prominent websites.
Google’s algorithm will be centered around its mobile index first. This means that if you only have a desktop version of your website, you could be missing out on valuable traffic.
If a site isn’t optimized for mobile, it might still be included in the index. But it could hinder its performance, as mobile-friendly sites will rank above a desktop-only website.
Acknowledge Your Page Speed
Publishers can anticipate what they call, The Speed Update, meaning that Google plans to use page speed in mobile search ranking.
In consequence, if a mobile website loads at a slow rate, it’s unlikely it will make an appearance on Google’s search engine.
However, Google says that if a page has very strong content but is still slow, it may still rank highly. To be safe, ensure that your mobile site loads quickly as to avoid losing valuable visitors.
Examine Your Content
In order for Google to rank your mobile site, it needs to be able to read it clearly. Therefore, make sure the content on your site’s desktop version is just as valuable as the content on your mobile version.
Content should be easily digestible, relevant, use clear fonts and created with a mobile-responsive template to ensure that everything is crawlable and indexable.
Additionally, all technical aspects should be performing efficiently on your mobile site, including equivalent metadata descriptions, social tags, and verifying your mobile search console on Google.
Ensure Easy Navigation
Your mobile navigation consists of menus and internal links, and the way it’s structured on your site is an important part of keeping viewers on your page.
If your site looks disorganized or confusing to navigate, your audience will likely leave, prompting Google to disregard your site in its search engine.
Search engines rank your site by analyzing the structure of it to determine its primary functions and the keyword-supporting content within your page.
That being said, design your mobile site’s main menu with the most important pages determined by your visitors’ behavior. Make sure you’re also tracking which CTAs are generating the most clicks and conversions to analyze what is or is not working well for your audience.
Your viewers likely don’t have a lot of time or patience, so make sure to always include a search box that’s easily accessible. Ensure links are redirecting to the appropriate landing pages, and that the menu looks the same on each page.
Ultimately, with the limitless amount of websites in this mobilized era, your viewers aren’t going to stay on your site if your website isn’t optimized for mobile. Your viewers aren’t going to become leads unless your page loads quickly, your content is valuable to them, and your website is easy to navigate.
You Need an Email List and Short, Exciting Content
Although buying email lists is an outdated technique, building your own is more important than ever. Email lists are a direct line into your potential customers’ routines and, once they build up a habit of clicking on your emails for a bit of entertainment, they’re not likely to stop.
Focus part of your efforts on building up an email list and stocking your scheduled mass-releases with interesting tidbits and meaningful advice.
While it might take a while for these leads to turn into paying customers, the conversion process has started. Soon they’ll start clicking on the links embedded in your emails for more information or for related articles.
That gets you closer and closer to a sale.
Your Links Need to Load Quickly and Clearly
Remember, you’re competing for attention. If one of your leads clicks on a link and your site doesn’t load quickly or the graphics don’t work correctly, they’ll lose interest.
Not only does that mean they’ll click away from your site and go somewhere else, your email will be marked as “read” and they probably won’t go back to it later.
That means your responsive data needs to be well-integrated into your website.
Conversions from default formatting to smartphone-sized graphics need to happen instantaneously. You need to prioritize the text over special features. Find a CMS or expert who can make sure those clicks aren’t lost.
The Thumb Zone
The Thumb Zone is the area of your phone screen that you can reach with your thumb when navigating your phone one-handed. While screens are growing in size with every new one produced, human hands are not.
Our thumb length is going to be the same no matter how big the phone screen is. This means that the Thumb Zone effectively gets smaller as the phone gets bigger.
Keeping the clickable regions of your design inside the Thumb Zone makes it easier for the user to click and take action on the pages you build. That’s why it’s important to consider how that plays into your design.
People are adopting new technology quickly, but there’s still a learning curve to conquer with each new app or website they discover.
Users should be able to quickly master how your app works. If users can’t learn how to adapt quickly, they’re more likely to simply move on to another one website.
This is where Progressive Disclosure comes in. It’s a UX technique that makes information or actions visible only at the moment when it’s needed.
For example, when you’re playing a game and it walks you through how to do the first few tasks.
Integrating Google fonts into your website creates a unique topography in over 135 languages for various websites. Leveraging the potential of these fonts is worthwhile because they’re a free and open source.
The performance and the load time of your site will improve when you use Google fonts. That goes beyond projecting the personality of your brand.
The expectations of various customers are scaling higher heights each day. Ensuring that your website delivers what they need when they visit is not an option.
The seamless experience needs to run from the onset of the interactions with your site through to the sales funnel. That will allow consumers to connect and engage meaningfully. That’s possible through enhanced interactive experiences.
You also need to appreciate the fact that your audience will always seek solutions whenever they get impatient and as their demands increase. For that reason, improving your site is critical towards satisfying their needs.
Web Content Accessibility
People living with such disabilities as hearing and vision impairments need the ability to access online information. Some website developers disregard the importance of considering such individuals before launching, which they may need to reconsider in the coming days.
The reason is that web content accessibility for the disabled is now a trend that many websites are integrating.
This is in line with the Web Content Accessibility Guidelines (WCAG). This is a requirement you need to give priority to when developing your site if you are not compliant yet.
Your bounce rate is the percentage of people who leave your website without clicking on multiple pages. If ten people visit your homepage, and four of them leave without clicking on any of your other web pages or refreshing the page, that means you have a 40% bounce rate.
If a visitor leaves quickly, it could mean they weren’t satisfied with the website, but this is not always the case.
A bounce rate is certainly not a perfect indicator of whether or not people are utilizing your website. As a matter of fact, your regular visitors, people who really enjoy your website, might actually be bouncing from your website.
Web users are known to bookmark a page if they really enjoy it.
A person who’s incredibly engaged with your content might bookmark that page, and check it from time to time.
Enhance Your Mobile Design
Websites that are well-crafted for a high-end product will not yield much if your website has a poor mobile user experience. That implies that all the useful material you post on such a site is a task in futility at the end of the day.
Keeping up with current trends in mobile design which are in line with the expectations of your customers will set your site apart from others.
If you need more information on the things you should consider integrating into web development, contact ustoday!