A responsive site designer is an asset that many businesses use to make sure their websites are as responsive as possible. Having somebody on hand to customize your site the way that you want it can make a big difference.
To help you understand how useful having a responsive site designer can be, we’ve put together this article. We’ll highlight some of the big benefits so you’ll know all the reasons you could want one.
What Is a Responsive Site Designer?
Let’s start with the important stuff before you know the benefits of a responsive site designer.
A responsive site designer is somebody who focuses on design and development for your website. Instead of focusing on what looks stylish or pretty, he will create a design that responds to user’s behavior.
This means he considers everything from screen size to the platform in the design process.
It’s important to not mix up responsive site design with the older mobile-friendly websites you may have heard off. Remember that a responsive site is one that you design to function on a tablet or phone.
Just because your site ‘functions’ on mobile, it doesn’t mean it responds any better. A responsive site will look the same on a mobile as it looks on a desktop.
Alternatively, a responsive site design creates a different user experience for whoever is using the website. It doesn’t matter if it’s on a full HD screen, a mobile, or a tablet. You’ll get the best design for that screen size.
Why Are Responsive Sites Important?
Mobile traffic accounts for 52.64 percent of all global traffic. That means that over half of the people viewing your site are likely to be using a mobile.
That number is expected to increase in less than 12 months. That means if your site isn’t performing to the best of its ability on mobile platforms, you’re losing out.
Responsive sites focus on creating content that works as fast as possible for users. Their main goal is to deliver a great user experience. If you sell a product on your site, that’s even more important.
In 2017, mobile eCommerce revenue accounted for $549 billion in US eCommerce revenue. That means that over half of the money people are spending online is coming from mobile.
If you want your website to be the best, you should focus on responsive site design.
The Biggest Benefits of Hiring a Responsive Site Designer
To help you understand why hiring a responsive site designer is important, we’ve put together this list highlighting the biggest benefits for you.
1. Your Content Is Flexible
One of the great things about a responsive site designer is they’ll help to design your content, so it’s flexible across multiple platforms. You can do this seamlessly and live while somebody users your content.
That means if they move their window from one screen to another, then to a mobile size screen it will remain responsive. One great way to check this out is to grab your window and resize it, drag it from the left to the right.
If it’s a responsive web design, it should adjust to your website mobile view. This level of flexibility means your user is always getting the best experience possible.
2. Your User Experience Will Be Awesome
We have all heard the saying content is king, and while this is true, your user experience also has an impact on your customer.
For example, if your web pages are taking 10 seconds to load due to poorly optimized images, it doesn’t matter how good your content is. 90 percent of your audience will have already left.
A responsive site designer will help you design your site with your end user in mind. The difference in speed and usability that you’ll be able to achieve with the right designer will make a huge difference in the long run for your audience.
3. It’s Cost Effective and Stops Duplicate Content
One of the main advantages of responsive website design is that it takes a lot less time and money to create than if you created a stand-alone website for mobile.
This has been the preferred approach in the past for a lot of companies but has left many users frustrated.
You’ll sometimes find that, on a desktop, you would get redirected to the mobile site and vice-versa, leaving a breakdown in user experience. Testing and maintaining multiple sites is also more costly and time-consuming.
Thanks to recent updates in Googles algorithms, you’ll find that duplicated content can have a major effect on your website ranking in search results. When you run two separate sites with the same content, you run the risk of duplication.
The ranking is also now determined by how responsive website design is for mobile. If it’s not responsive, it’s not going to perform well in mobile searches.
4. Improve Offline User Browsing Experience
One of the important new aspects of web-based applications and websites is for your content to be accessible when offline. This is possible thanks to application caching and other offline methods.
They find a way to keep your service available even when the user has no internet connection. The AppCache lets developers specify which files your browser should cache and make available to offline customers.
This means a responsive site designer can effectively target which content you’d like to keep available, even if the user refreshes the page while offline.
5. Beat the Competition
As with all things online, it’s all about competition. Hiring a responsive web designer will allow you to stay ahead of your competition by focusing on your content and providing the best possible user experience.
Many website owners are still unaware of the importance of responsive site design. This gives you an opportunity to get ahead of your competition.
6. Easy to Manage
When you have a lot of different versions of your site to manage, it can get overwhelming to stay on top of it all. With different websites for both desktop and mobile users, you’ll need different pages, images, designs, and SEO campaigns.
Being able to simply two different SEO campaigns and two different websites into one single responsive website design can make a huge difference to your workload.
This is one of the big advantages that responsive web design has over multiple different websites. You can still have a mobile-focused SEO campaign that focuses on optimizing for keywords which searchers use more on a mobile.
This happens more frequently with local SEO when customers are searching for something close by. Searches like ‘the nearest dentist to me’ can draw in both local SEO results and mobile-focused searches.
Optimizing for these types of keywords for your business can make a big difference. You can easily include this specific type of SEO campaign into a responsive website.
You don’t need to use a different mobile site.
7. You Can Keep Your Analytics In One Place
Having just one URL means you can analyze your data more easily. Whether it’s to pass these details to advertisers or to compile your analytics to understand your audience better, having your analytics under one URL has a lot of advantages.
Having just one set of analytics to look at and understand can make it a lot easier to view your progress towards goals you’ve set. You can also track funnels customers have progressed through to reach these goals more easily.
You’ll find that monitoring analytics is one of the most important variables for success for your business. This means a responsive web design can make it clearer and more organized when looking at your analytics.
Being able to analyze these results in one report makes things a whole lot easier, especially when comparing what’s working on different platforms.
8. Faster Load Speeds
Perhaps one of the biggest benefits you’ll find when hiring a responsive website designer is the difference in page load speeds. Your ideal responsive time is one to three seconds.
With 53 percent of people abandoning your website if it takes over three seconds to load, this can be a hugely important metric.
Time to Improve Your Site Design
In 2018, it has never been more important to hire a responsive site designer. With so many users visiting your website from a mobile, not having a responsive design can leave you missing out on a ton of customers.
For more help in getting your website optimized, get in touch with us today.